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The Client

My Role

Background

MU design offers folded metal laser-cut desk accessories. 

The technology provides the opportunity to customize the design for the customer's desires.

The customer can choose, color, texture, material  and the name or company logo
 

Tools

Axure RP

Adobe Photoshop

Adobe Illustratore

MUdesign

Conceptual Project

User research, User Interviews, Persona Creation, Information Architecture, User App Flow, Wireframes, and

RESEARCH

Personas

Based on the research survey and personal  interviews found in the discovery period of the project two personas were developed 

First Persona

Noam is a 25 years old

Student at Bezalel academy from Jerusalem.

Noam wants to buy a personal gift for a close friend that lives in Tel Aviv.

She cannot arrive to Tel Aviv at the near future, but it is important for her to give her friend the present on time.

Noam enters the main page of the website, realises there is a customized option of the products, a personal designed gift wrap, and a special delivery to the subject´s home. 

Second Persona

Oded is 35 years old

Single, and work as a financial consultant.

Following a large success he had with a few major clients from abroad,

he decided he would like to send gifts to these special clients.

The gifts need to have the company logo in them, and be useable on a daily level in their office space.

Content Taxonomy

User flow

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